Question

A means of displaying or graphing in two dimensions the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands, as well as its own product or brand, is referred to as a(n) _____

Answer 1

Answer:A perceptual map

Step-by-step explanation:

A perceptual map is a visualization technique used by companies to see how the potential consumers understand the competition between products in the marketplace.

The business tries to create a map of the consumers perception which can assist them visualise the view of the customers mind as they go to tbe markert to shop amongst plenty of competing products. It will make them see if customers have the understanding of looking at competing products but still know which one is of quality for them.