Question

Casca Paints Inc., a manufacturer of paints and emulsions, owns a user-friendly Web site. The Web site allows customers to upload pictures of their house and select the colors that best match their expectations. Donnel Designs Inc., an interior decoration firm, enters into a partnership with Casca Paints Inc. As a result, customers can now get a complete interior design solution for their houses. This is an example of a _____. A. straight rebuy B. golden handshake C. negative inventory D. strategic alliance

Answer 1

D. strategic alliance

Step-by-step explanation:

A strategic alliance is a partnership between two companies in which they get an opportunity to achieve goals that can't be reached without both parties, but they stay as independent businesses. Also, this alliance should resul in an increase in the revenue and the market share for both companies. Considering that in this case, Casca Paint Inc. and Designs Inc. made an agreement to offer customers a complete interior design solution that can provide benefits for both companies, this is an example of a strategic alliance.