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The marketing researcher for Pooch Party, a manufacturer of toys for dogs, has noticed an increased trend in pet owners dressing their dogs in clothing. The researcher thinks there is a market for designer clothing for small, medium, and large-sized dogs, but he’s not sure if he can create separate meaningful marketing strategies for each of the segments. He is concerned about the segments being:___________.

1 Answer

2 votes

Answer:

Is large enough to permit a profitable market effort toward its members.

answered
User Rob Hyndman
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