Question

Jeremy runs a SCUBA diving shop in Cozumel, Mexico. Jeremy has tailored his diving operation to serve serious divers preferring deeper diving profiles and longer dives. His marketing program is geared specifically to attract this type of diver. Jeremy is using which approach to target marketing?a. Undifferentiated targetingb. Differentiated targetingc. Concentrated targetingd. Custom targetinge. Focused targeting

Answer 1

c. Concentrated targeting

Step-by-step explanation:

When a company focuses on specific market segment with the intention to acquire major area in that segment and sell to those specific customers then the company follows a concentrated targeting.

In the given instance also Jeremy focuses on the sale of scuba diving equipment to deep divers and longer dives.

Since he focuses on specific section of customers and that the customers shall have specific demands and features, this is concentrated targeting of target marketing.