Question

The text describes four kinds of company-agency-customer relationships that might be used to bridge the cultural barrier that is present in most international marketing research. Which of the following is deemed to be best suited for managing the cultural barrier during communication?

Answer 1

Answer: Agreat agency works for a great client.

Explanation: It is the best relationship that can be established, in which agencies and brands/companies are thanked as it has positive effects for all involved: customers are pleasantly surprised, long-term relationships are created that increase brand value and generate a culture clear and strengthened corporate.