Question

Before beginning an advertising campaign for its new Snickers Charged candy bar, the Mars Company had to determine if the product’s 60 milligrams of caffeine would lead to initial purchases and brand loyalty. Before developing the creative strategy and the media strategy for the new candy bar, Mars most likely had to conduct research on

Answer 1

Product concept.

Step-by-step explanation:

Product concept is the understanding of the dynamics of the product in order to showcase the best qualities and maximum features of the product. Marketers spend a lot of time and research in order to target their attended audience.