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Mi Rancho Supermarkets is a chain grocer that locates stores in neighborhoods with large Hispanic populations. Their stores carry a greater selection of Hispanic and Latin foods. The type of marketing that Mi Rancho uses is an example of​ ________.

1 Answer

4 votes

Answer:

Micro-marketing

Step-by-step explanation:

Micro-marketing is a business strategy in which a small group of closely targeted consumers are focused on marketing and/or advertising.

For example, marketplaces can be categorized into tight groupings based on a product class dedication or willingness to buy a specified product.

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User Tom Malkin
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