Question

1. Classify each of the following business-to-consumer (B2C) and business-to-business (B2B) goods and services. Then choose one and describe how it could be classified as both.

(a) Runner’s World or Esquire magazine
(b) six-pack of apple juice
(c) limousine service
(d) tech support for a corporate cloud computing system
(e) golf course
(f) Thai restaurant

Answer 1

(f) Thai restaurant

Step-by-step explanation:

• The B2B is a situation where the business makes a transaction with other business like the food manufacturer purchasing salt and the tech support for the corporate cloud computing system. It may be horizontal and vertical.

• While B2C is business mode; that directly aims to the clients and the costumiers. Such as an e-commerce company. Their reviews are valued and thus these are viewed as the real owners of the business.

• Based on both these models the Thai restaurant is one that caters to the business and the customers as the business like the items of the hotel and the pantry are all forms of business with its partners and form the B2C angle the restaurant can be booked online and these understand the consumer's tastes and preferences better.