Question

Lee works as a market researcher for a company that makes frozen foods. The company is considering releasing a new line of frozen dinners featuring flavors from around the world. The dinners have not been created yet, so Lee creates an online survey to ask potential consumers questions and gauge how well the new products will meet the needs and tastes of customers. Lee is engaging in:

Answer 1

concept testing.

Step-by-step explanation:

Concept testing -

It is the process to evaluating any idea before applying it , in order to gain some knowledge and method for better application , is called concept testing .

Concept testing is different from the method of advertising .

Hence ,

from the question , before the release of the new frozen dinner line , they are concept testing for a better method of releasing the line .