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Kelsie told you her goal is to be one of the best overall programmers in the world. She​ doesn't care who she works​ for, or what systems she​ develops, she just wants to be the best. She feels with that level and breadth of​ skill, she will be able to command the highest salary possible. On a personal​ level, Kelsie is embracing which of​ Porter's competitive​ strategies?

1 Answer

2 votes

Answer:

Differentiation of products throughout the industry.

Step-by-step explanation:

The three generic strategies proposed by Michael Porter are: global leadership in costs, differentiation and focus or concentration, through them a company can face the five forces that shape competition in a sector and achieve a sustainable competitive advantage that allows it beat rival firms.

In the differentiation strategy, the company must produce exclusive services / products that are thus perceived by consumers, who are willing to pay more to have it.

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User Elirigobeli
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