Question

Rolls-Royce targets a very exclusive high-income market. Toyota, on the other hand, targets economy markets (Yaris), the environmentally-conscious market (Prius), and the higher-income market (Lexus). Rolls-Royce has adopted a ___________ targeting strategy. Toyota has adopted a ______________ targeting strategy.

a. concentrated; differentiated
b. undifferentiated; concentrated
c. concentrated, undifferentiated
d. differentiated; differentiated

Answer 1

The answer is: A) concentrated; differentiated

Step-by-step explanation:

A concentrated targeting strategy is when a company directs its marketing efforts toward a single market segment by offering one marketing mix.

A differentiated targeting strategy is when a company uses different marketing efforts that appeals to at least two market segments by offering different marketing mixes.