Question

Jennifer Burroughs is thinking about starting a firm in the upscale women's fashion industry. To get a full appreciation of the competitive nature of the industry, and how she might position her products, Jennifer has spent considerable time looking at industry-related publications, Hoover's Online, and ABI-Inform, which is a database that provides access to articles covering a wide-variety of business and industry related issues. Jennifer is conducting ________ research.

Answer 1

Jennifer is conducting a secondary research.

Step-by-step explanation:

Secondary research, also known as desk research, represents a methodology of research that consists of the use of previous data. The researcher summarizes and collates pre-existent data to make his/her research more successful. This data can include material that is present in research reports and other documents.