Answer: The process of applying management concepts and techniques in a multinational environment and adapting management practices to different economic, political, and cultural environments is International management.
Explanation: A company must have a global strategy aligned with the general culture in the company but which must understand and adapt to the different regional markets in which it operates. Every company must have a strategy and plan to follow the possible changes of each market in order to follow the main strategy all the time , and for this one to don´t be affected by the local one . To be able to correctly apply a strategy, it is necessary to understand how the local market works and have experience people on it.
The general tendency is the rejection to the new and unknown things that is why is better to arrive with allies or connections to the new place .