Question

You visit a new town in the summer and see a person dressed as a duck juggling plastic ice cream cones on the street. This piques your curiosity. You walk toward the duck person and see she is advertising the Mallard ice cream shop. You decide to go in and see what kind of flavors a shop named Mallard would offer. This is an example of a marketing strategy that:

Answer 1

Answer: uses several tools of promotion effectively.

Step-by-step explanation: In the given case, Mallard ice cream is effectively using the promotional tools of advertising, marketing and branding.

In the given case, dressing a person as an ice cream cone is an example of advertising and marketing, as it is a paid attempt to attract the customers and increase the sales.

The unique and confusing brand title depicts branding as it differentiates the brand from others in the market.