Question

Jennifer has been assigned the task of preparing a marketing plan for her company for the upcoming year's business activities. She knows that she should begin her plan by examining the variables that she has some control over. These controllable variables would include price, product, channels-of-distribution, and _____.

Answer 1

Answer: Promotion

Explanation: Price, product, promotion, research, firm characteristics etc. are the elements that a domestic marketer can control on his or her level.

In the given case, Jennifer is assigned to make the plan for marketing and she wants to start her plan by determining the variables factor. As she has already determined price, product and channels of distribution she is only left with the promotion variable.