Question

To be​ successful, why should companies try to adopt a proactive stance on​ marketing?

A. A proactive stance allows a company to compete with its competitors on pricing alone.
B. A proactive stance ensures that a company will increase its market share.
C. A proactive stance allows a company to let the market determine prices for its products.
D. A proactive stance allows a company to compete with its competitors on quality alone.
E. A proactive stance allows a company to take advantage of opportunities as they arise.

Answer 1

E) A proactive stance allows a company to take advantage of opportunities as they arise.

Step-by-step explanation:

A proactive marketing stance entails collecting data to use in planning organized promotion campaigns in advance. This marketing stance frees up energy and time which enable a firm to benefit from new opportunities that may arise. A proactive marketing stance ensures that a firm is ready to take advantage of trending windows of opportunity, trending news, and emerging events.