Question

Which of the following is true of the factors that affect consumer decision making?

a. Psychological factors include gender, age, family life cycle stage, personality, self-concept, and lifestyle.
b. Cultural values are static and do not affect the purchase behavior of consumers.
c. Cultural factors exert the broadest and the deepest impact on consumer behavior.
d. Social, individual, and psychological factors do not affect a decision-making process.

Answer 1

The correct answer is b. Cultural factors exert, the broadest and the deepest

impact on consumer behavior.

Step-by-step explanation:

Social factors

The consumer is also influenced by the different groups to which he belongs and with whom he maintains a direct relationship. These can be family, friends, neighbors and coworkers who represent informal groups.

Personal factors.

Each individual has characteristics that determine their decisions.