Question

Gen Akoi greatly values his micro-refrigerator. The refrigerator is so small it will fit almost anywhere. Gen believes that the efficient use of space is one of the characteristics any good product should have. With respect to the functional areas of a cultural system, Gen is focusing on ________ as a variable in selecting his products.

A) ideology
B) ecology
C) social structure
D) socio-psychology

Answer 1

Option B is the answer.

Step-by-step explanation:

It is necessary to point out that ecology is one of three areas of a cultural system: social structure, how social life is maintained; ideology, which refers to people and their mental characteristics; and ecology, which is the term for how the system is helped by technology to adapt to its habitat in order to get and distribute the resources.

Answer 2

B.

Step-by-step explanation:

Culture can be viewed as the collective memory of a society (shared meanings, rituals, norms and traditions among members).

Consumption choices cannot be understood without considering the cultural context in which they are made.

Culture forms the prism through which people view products and try to make sense of their own and other people’s behaviour. Importance of culture in consumer behaviour.

A cultural system consists of three functional areas.

*Ecology – the way the system is adapted to its habitat by the technology used to obtain and distribute resources.

*Social structure – they way orderly social life is maintained including domestic and political groups.

*Ideology – the mental characteristics of the people and the way they relate to their environment.