Question

A cell phone company offers a sweepstakes at a local street fair. Participants register for the sweepstakes by completing a card with their name, email address, and phone number, which the company can use to contact them. In turn, each participant receives a small dispenser with hand sanitizer and the chance to win one year of free service. The sweepstakes is an example of which of the core aspects of marketing?

Answer 1

Promotion

Step-by-step explanation:

Promotion is a marketing tool or function that aims at communicating the various aspects of a product, thereby, generating interest in them to purchase the product.

Sweepstakes are a type of marketing promotional tool adopted by organizations. Customers are asked to register their names in some contest that promises prizes for winners. A lucky draw is carried out to identify the winner at the end of the contest. This may or may or require the customer to purchase the organization's product.