Question

Enterprise car rental agency differentiates itself from other similar agencies by providing a delivery service. This delivery service is particularly valuable to someone who has been left stranded without transportation. By making it easy to rent temporary transportation, Enterprise is emphasizing which utility?

Answer 1

Possession utility

Step-by-step explanation:

Form utility involves changing raw materials or putting parts together to make them more useful. It deals with marketing or producing things.

Types of utility:

-Place utility. Having a product where customers can buy it.

-Time utility. Having a product available at a certain time.

-Possession utility involves making it easier for a customer to own a product by offering credit terms, loans, etc.

It is created by transfer of physical possession and ownership of a product to a customer.

-Information utility. Is the communication with the consumer.