Question

Which of the following is true of using direct marketing channels?

A. It is a distributing channel that does not use intermediaries.
B. It creates a complex distributional channel with several types of flows.
C. It decreases the number of channel transactions between the producer and customer.
D. It is used by firms that sell their products through intermediaries.
E. It gives the least amount of control to the producer over selling their product.

Answer 1

c

it reduces the number of channels example, by using email and short message servicing