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The process of evaluating the attractiveness of various segments and then deciding which to pursue as a market.

The process of evaluating the attractiveness of various segments and then deciding which to pursue as a market.
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the process of evaluating the attractiveness of various segments and then deciding which to pursue as a market.

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User Ayman Farhat
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1 Answer

2 votes

Answer:

Market segmentation which is a consumer oriented philosophy.

Step-by-step explanation:

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User Fschaper
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