Question

The two types of package labeling in common usage today are:______.

a. government-mandated and seller-controlled.
b. functional and persuasive.
c. motivational and required.
d. informational and persuasive.
e. promotional and non-promotional.

Answer 1

d. Informational and persuasive.

Step-by-step explanation:

Informational package labelling as the name implies gives details about the specific products which is aimed at convincing perspective buyers to buy. Here, the information about the product are well spelt out in the package labelling thus gives more about what the product is all about. The aim is to capture consumers mind so that they would eventually buy the products.

Persuasive package labelling as the name implies lay emphasis on logo or themes rather than information expected by consumers. Here, the idea is to create awareness about the product through its logo and special features such as promotional theme.