Question

The profile of the early Roomba customers reflected individuals who liked and were comfortable with technology and who also wanted a clean home. Dividing the larger population into smaller groups based on such characteristics is a practice known as​ _____________.

Answer 1

Answer: Market segmentation

Step-by-step explanation:

From the given case/scenario we can sate that such characteristics lie under the practice known as market segmentation. Market segmentation is referred to as the process under which one divides the market of potential consumers into segments or groups, based on several characteristics. These segments that are created tends to be mostly composed of the customers who may react quite similarly to strategies(marketing) and also one who tend to share traits i.e. similar needs, interests, or locations.