Answer:lock in customers
Explanation:what does this mean?
This means that the company or the business becomes creative in creating ways which can attract and retain customers.
It could be to lower down the price of the product in such a way that it will be lower than their competitors.
In doing this they have to be smart in making sure that there are compulsory product that the customer will not do without, which they will inevitably buy either way which will compensate for the lower price .
For the above business it is to increase their efficiency which will attract most people because no one likes to stand in those long lines for hours even when they are rushing .
For this reason they will get more customers than their counterparts.