Answer: Marketing is becoming more strategic, firms are in a fierce competition to prove themselves to their clients and customers that they are the best at what they do.
Step-by-step explanation:
I share in Dawar's argument that marketing is becoming more strategic, firms are in a fierce competition to prove themselves to their clients and customers that they are the best at what they do. business strategies are now increasingly inclined towards customer centric activities. Businesses are now focused not only on increasing market share but also on retaining customers as the competition in the market are increasing day by day.