Question

Altoids uses various promotional tools, including advertising, in-store displays, sampling and cents-off coupons to build and maintain sales levels. This is an example of Integrated Brand Promotion (IBP). T/F

Answer 1

The correct answer is "true"

Step-by-step explanation:

Integrated Brand Promotion (IBP) is a marketing element that allows you to coordinate your communication and relationships with your customers. It is based in promotional tools, including advertising, in-store displays, sampling and cents-off coupons to build and maintain sales levels.