Question

In __________, the test ad is placed in a collection with several other ads, and consumers are asked to read through the collection. Afterward, subjects are asked for their impressions of the ads on several evaluative scales.

Answer 1

Portfolio test

Step-by-step explanation:

Portfolio test is a way of testing and evaluating the advertisement previously. The subjects are then given a chance to give their views about the ads and evaluate them. The evaluation ranges from being much information to be less informative. The subjects are also asked to recall the details which have been mentioned in the advertisement which they can remember easily.