Question

The marketing department of Cool-down, Inc., noticed that customers are not buying as many bottles of Cool-down soft drink in December as they usually do in July. Cool-down decided to offer coupons and refunds. It also planned a sweepstake. Which of the following elements of the promotional mix is Cool-down trying to use?

a. personal selling b. direct marketing c. sales promotion d. public relations

Answer 1

Answer: the correct answer is c. sales promotion

Explanation: coupons, sweepstakes, refunds, and displays are examples of sales promotions.