asked 69.6k views
5 votes
A Wyndham resort that serves Starbucks coffee is an example of _[blank]_.

mixed brands

brand extension

co-branding

brand licensing

asked
User RDU
by
8.4k points

1 Answer

0 votes

Answer:

Co-branding

Step-by-step explanation:

Co-branding is the strategic alliance of 2 or more brands who partner together to increase market synergy and make a convenient or strategic service for customers. Another example is Doritos and Taco Bell making the Taco Bell "Doritos Locos" taco. Two separate brands, partnering on a project to increase sales and customer interest.

answered
User Danny Ruijters
by
8.0k points
Welcome to Qamnty — a place to ask, share, and grow together. Join our community and get real answers from real people.