asked 129k views
4 votes
Which of the following is the least effective way to reach a potential sales prospect?

Referral

Cold call

Direct mail

Personal visit

2 Answers

4 votes

Answer:

Direct mail

Step-by-step explanation:

5 votes

Answer: Direct mail

Step-by-step explanation:

What’s the best way to reach a prospect? Send a letter and follow it up with a phone call. Next best is a referral. Then comes a cold call, then a personal visit. Least effective is a direct-mail piece.

answered
User Stevetronix
by
8.2k points
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