Question

Jerseys, Inc., a manufacturer of football uniforms, begins selling its products at prices substantially below its production costs. Jerseys continues this practice for a number of months and incurs significant operating losses. It is probably attempting to implement:____.

Answer 1

A predatory pricing program.

Step-by-step explanation:

This can be easily be referred to as undercutting in pricing system of marketing. It is is also known to be a marketing strategy and pattern where a firm or brand that is dorminant or tries to be dorminant by cutting its price temporarily to get the trust or likeness or addiction for the said brand only to hike the price in later times. Therefore, customers of the said brand's enjoying of the low price will be shirt-lived after a few days/month.