asked 165k views
0 votes
One month into a three-month lead generation campaign, it becomes clear your current plan to reach your goal of ten marketing qualified leads (MQLs) goal does not look feasible. What option will you present during next week’s meeting with your CEO?

asked
User Pranit
by
7.5k points

1 Answer

4 votes

Answer:

Step-by-step explanation:

Using last months data adjust the goals so that they better meet the standards and feasibility aspect for the campaign period. This way the campaign will stand a much better chance of actually accomplishing the goals that have been set forth. By presenting this new plan to the CEO it shows that you have come up with a solution to the problem and can be easily implemented in order to get back on track as fast as possible, which is what a CEO wants to hear.

answered
User Degr
by
9.2k points