Question

A reference number used by advertisers that is obtained by multiplying reach (expressed as a percentage of the total market) by frequency is referred to as

Answer 1

gross rating points (GRPs).

Step-by-step explanation:

A Gross rating point is the point that represents the impact of the advertising. It can be determined in a percentage form by multiplying the target market with the frequency.

Let us take an example

Let suppose 30% represents the target market

And, there is a frequency of 4

So here the gross rating point is

= 30% × 4

= 120

Therefore the given situation represents the gross rating point.