What pricing strategy begins with an assessment of customer needs and perceptions and then a target price is set based on customer perceptions of worth?

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asked Jun 10, 2021 95.9k views

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Nat Ritmeyer · Answer 1 · 2021-06-16T22:48:28+0000

Answer:

value-based strategy

Step-by-step explanation:

Value-based prices are the strategy that helps determine the price based on the consumer's view of the product. It is more customer-based pricing, as it is its main point.

The formal view of value-based strategy is the value of the product based on the consumer's opinion and the products' worth.

What pricing strategy begins with an assessment of customer needs and perceptions and then a target price is set based on customer perceptions of worth?

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