asked 102k views
5 votes
Google reportedly offered to buy Groupon for $5 billion to $6 billion in November 2010—an offer that Groupon turned down. Why do you think Google wanted to acquire Groupon, and why do you think Groupon turned Google down?

asked
User Dezigo
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7.7k points

1 Answer

3 votes
Answer:

Google acquisition of Groupon will potential enhance Google strategic value and the traffic of people logging to its site expecting tremendous increase over time. So this appears to be reason for Google to go in for buying Groupon.
Now, the reason for Groupon to turn down Google’s offer of acquisition was most probably that it thought that it can grow faster if it goes alone.
answered
User Sindre
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8.3k points
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