Enthnocentrism as a barrier in cross-cultural communication

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asked Dec 26, 2021 60.3k views

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Matthew Chambers · Answer 1 · 2022-01-02T04:32:54+0000

The third barrier to effective intercultural communication is ethnocentrism, or negatively judging aspects of another culture by the standards of one's own culture. To be ethnocentric is to believe in the superiority of one's own culture.

Enthnocentrism as a barrier in cross-cultural communication

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Enthnocentrism as a barrier in cross-cultural communication