Answer:
utilitarian
Step-by-step explanation:
Utilitarian Motivation is the zeal, drive to acquire products that can be used to get, acquire or accomplish another thing/something.Usually, Utility items are bought/purchased frequently more out of need and are a regular part of the consumer's life, and buyers are price sensitive.
Consumer behavior is the search for value of goods or services and its is the transformation into something of value.
Utilitarian: seeks to helps the consumer solve problems and accomplish tasks.utilitarian value is a means to and end.
Utilitarian products
Utilitarian products usually gives benefits like practicality and functionality as they are compatible with our rational system of thinking.