. In 2000, KFC® and A&W® restaurants successfully merged because each had a strong signature product: KFC’s fried chicken and A&W’s root beer floats. Branding strategy u…

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asked May 11, 2021 165k views

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NM Naufaldo · Answer 1 · 2021-05-15T09:54:28+0000

Answer:

Co-branding/Multi-branding

Step-by-step explanation:

Multi-branding

Co-branding is a form of branding that connects companies together. Essentially, co-branding is a marketing partnership between two or more businesses.

. In 2000, KFC® and A&W® restaurants successfully merged because each had a strong signature product: KFC’s fried chicken and A&W’s root beer floats. Branding strategy u…

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