Question

The basic promotion objectives and adoption process fit very neatly with an action-oriented model, which is called the

A) bricks and clicks model.
B) bait and hook model.
C) AIDA model.
D) DAGMAR model.
E) economic buyer model.

Answer 1

C) AIDA model.

Step-by-step explanation:

AIDA model which the complete words are

✓attention( seek the attention of potential buyer)

✓interest(know their interest)

✓desire

✓action.

Can be regarded as a model that has been in existence since 19th century, which is engaged in marketing to analyze the process the steps/process that consumer follow when making a purchase on a particular goods/product. It should be noted that the The basic promotion objectives and adoption process fit very neatly with an action-oriented model, is called the AIDA model.