Question

Imagine u are purchasing a new car

Brainstorm - What factors will influence your decision? How were these decision arrived at?

Answer 1

I would first think about the price, and how much I would pay monthly. Then, I wouldn't just think of if I have the money now, but will I be using up all that I have? This wouldn't be wise because what if something important came up like hospital bills? I wouldn't want to do a loan. If I had the money and enough money saved for other things then I would by the car. Brand and year would be important to consider.

Answer 2

The factors that will influence one's decision will depend on certain factors such as affordability & value, comfortability and ergonomics, performance of the car to conform to the owner's thrill-needs. These are all just ideas, the important thing is that they have to link to what the customer needs.