Question

Unilever CEO Paul Pulman believes that business decisions at Unilever should favor those that have both good economic and good social consequences. This idea is referred to as:______

a. competitive advantage
b. corporate social responsibility
c. strategic leadership
d. stakeholder analysis
e. ethical dilemma

Answer 1

b. corporate social responsibility

Step-by-step explanation:

• Corporate social responsibility occurs when companies engage in social activities to help others and maximize their profits, as well as against social and economic consequences and against environmental conditions.
• so correct answer is b. corporate social responsibility