The correct answer to this open question is the following.
Describe your plan to help solve the issue you chose in your claim. How will you create a change in your community?
If your topic was "animals," then we could say the following.
To improve the condition of animals in my community, I would first ask our local government to release a social campaign in the local media to create a consciousness that animals deserve respect. Animals feel and have to be protected. That would be the main content of the campaign.
I also ask my school to start an internal campaign on how to properly treat mascots. If you want to have one, you need to dedicate it sometime to take care of it.