Question

During the __________ stage of the product life cycle, manufacturers must be especially mindful of channel member actions with respect to competitive products.

Answer 1

growth

Step-by-step explanation:

This aspect is incredibly important during the growth stage of the product life cycle. This is mainly because during the growth stage the company is increasing its sales and customer base rapidly. Competitive products tend to pop up a lot during this stage and copy the company's strategies. If the manufacturer makes a mistake or does not take the appropriate actions in time then they can easily lose a large part of their customer base to the competitor's product very quickly.