Question

Refer to Scenario 10.1. Barry decides at the start of his social media efforts to track the amount of clicks his posts receive as a way to measure his success. Click-through rate (CTR) is an example of a(n) _______. a. Key Performance Indicator (KPI) b. qualitative metric c. success rate d. influence metric e. advocacy metric

Answer 1

Option a (Key Performance Indicator (KPI)) would be the correct choice.

Step-by-step explanation:

• KPIs contain a large number of quantifiable metrics used to calculate the cumulative lengthy-term output of an organization.
• This primarily helps to assess the strategic, financial, including organizational accomplishments of such a company, particularly relative with that of other companies in almost the same field.

Some other options offered aren't relevant to the situation described. So, the solution here was the right one.