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Research indicates that consumers search for much more information when trying to evaluate services with which properties?

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User Peteykun
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1 Answer

3 votes

Answer:

credence properties

Step-by-step explanation:

Research indicates that consumers search for much more information when trying to evaluate services with credence properties.

Credence properties reffered to features/qualities display by a product/goods of which cannot be observed after the consumer has paid for the product this can be found in expertise jobs such as automobile repairing service, medical service. Utility is not easy to access with credence properties because the consumer may not have the technical expertise to know the quality as well as the performance of the product.

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User Marvin Zumbado
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