Question

By making many burgers before customers ask for them, a fast-food restaurant is sacrificing the dimension of ______ and improving the dimension of ______ in the customers' utility function.

a. fit, timing
b. fit, price
c. fit, timing
d. timing, fit

Answer 1

a. fit, timing

Step-by-step explanation:

A utility function can be defined as a measure of the benefits or satisfaction derived by the consumer of finished goods such as snacks, perfume, shoes, clothes, electronic gadgets etc.

Basically, a customer’s utility function typically refers to the welfare, enjoyment, benefit, usefulness or satisfaction a particular customer derives from a product or goods.

The dimension of timing and fit plays a very significant role in the process of adding value, benefits or satisfaction to a customer's experience.

By making many burgers before customers ask for them, a fast-food restaurant is sacrificing the dimension of fit and improving the dimension of timing in the customers' utility function.