Answer:
mass customization
Step-by-step explanation:
mass customization is a technique that is been device in marketing as well as manufacturing which allows the use of flexibility as well as personization techniques in the production of custom product, which is a computer aided process as a result of low unit cost that comes with mass production.It should be noted that mass customization allows customers to design a sneaker to their own personal specifications.
Therefore, in the case described above,Nike employs a mass customization strategy at its website