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The servicescape captures the environmental dimensions of a facility that influence the behavior of both customers and employees. True False

asked
User TameHog
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7.5k points

1 Answer

4 votes

Answer:

True.

Step-by-step explanation:

A servicescape can be defined as the physical environment where a service is put together so as to create an enabling environment for interactions between the seller of a product and the buyers (consumer).

Hence, the servicescape captures the environmental dimensions of a facility that influence the behavior of both customers and employees.

In Business, it is very important for business owners to have a servicescape that combines tangible commodities or facilities that would enhance the performance their business, as well as ease of communication between customers and the service provider (seller).

answered
User Yury Schkatula
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7.9k points
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