How and why is SWOT (strengths, weakness, opportunities, and threats) used in the marketing plan ?

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asked Feb 15, 2021 2.6k views

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Felixphew · Answer 1 · 2021-02-21T07:35:03+0000

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SWOT Analysis is a simple but useful framework for analyzing your organization's strengths, weaknesses, opportunities, and threats. It helps you to build on what you do well, to address what you're lacking, to minimize risks, and to take the greatest possible advantage of chances for success.

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How and why is SWOT (strengths, weakness, opportunities, and threats) used in the marketing plan ?

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